Laško Brewery Tour

Guided tour of Laško Brewery with beer tasting in Slovenia’s beer capital

Generations of people from Laško and across Slovenia have grown up with Laško Brewery, its iconic Zlatorog brand and its instantly recognisable green colour. The brewery has shaped not only the identity of Laško as a town, but also Slovenia’s history and pop culture – from the legendary traditional festival Pivo in cvetje (Beer and Flowers) to music hits, sporting events and unforgettable advertising campaigns.

Zlatorog in the green bottle – a Slovenian pop culture icon

If you find yourself in golden Laško, where the scent of beer fills the air, you simply have to step inside the place where a brewing tradition spanning more than 200 years continues today. Discover the ingredients and conditions needed to create great beer. Enter the warm brewhouse, take a look into the world of beer maturation in fermentation tanks, feel the rhythm of the bottling line and quality control, and uncover Laško’s heritage through authentic brewing stories.

Creating great beer with modern technology

Once the two biggest rivals in Slovenia’s brewing industry, Laško Brewery and Union Brewery now delight consumers together under the umbrella of Laško Union Brewery, Slovenia’s largest producer of beer and beverages and part of the HEINEKEN Group. Today, the company stands for great beer, good company and everything that brings people together.

On the Laško Brewery Tour, you will discover not only the production of beer with the distinctive bitterness of indigenous Slovenian hop varieties, but also the tradition and craftsmanship of Laško brewers. Through continuous improvement of technology and expertise, they have perfected the art of creating exceptional beer with a rich, white foam head.

By visiting the live production facilities, you will experience first-hand the high quality standards that have delighted generations of consumers and strengthened Slovenian pride. This is not a museum visit or a staged performance – it is a glimpse into the authentic life of a working brewery: sometimes energetic and fast-paced, sometimes calmer, but always equally important.

The experience ends in great company with a tasting of selected beers and non-alcoholic beverages. Enjoy Laško right where it belongs – at its home.

By joining the Laško Brewery Tour, you will:

• discover more than 200 years of brewing heritage in Laško,
• step into the live production of one of the most modern breweries in the wider region,
•  hear the story of the Laško brand in the kingdom of Zlatorog,
•  taste beers and non-alcoholic beverages enjoyed by generations of consumers,
•  choose a souvenir in the pop-up shop and take a piece of Laško home with you.

In the spirit of responsible enjoyment, the experience is intended for adults aged 18 and over. Due to the route through the production facilities, comfortable closed shoes without heels are recommended.
Part of the production tour is not adapted for visitors with reduced mobility. However, they are welcome in the reception and tasting area.
For additional questions, please call us at +386 (0)3 733 89 50.

Cancellation is free of charge up to 24 hours before the scheduled time. In case of a late arrival, the service will be charged in full.
To ensure smooth production processes, visitor safety and a high-quality experience, we reserve the right to adjust the tour or cancel the scheduled visit in exceptional circumstances.

You will be informed of any changes via the email address used to register for the experience.